I remember in my early days of business, I used to say I can't, because that what other people told me, that is what they wanted me to believe because that is what they believed. You can't build a big business, you don't know enough, you don't have enough money, you don't have the experience, you don't have a great and unique idea, and so the message of don't continued to cascade down from those who think they know best but consistently miss the point. The point being I can and I did, and you can too. 

Picture the scene I was sitting in my office, in those dats it was an office I shared with my partner who also worked on the business with me. We shared a glance, no words were needed, the feelings we were sharing were clear from the expression in our eyes as we looked at each other across the desk. 

You see we had just taken a call from our friend and banker. He told us enough was enough, that we were, in his opinion on a hiding to nothing. We had to stop pumping money into our broken business. There was no hope for its survival, we had done the best we could do and it was now time to cut and run and save what was left of our personal equity before we went bust! 

I want you to pause for a moment and imagine how that moment felt, it was devastating. But listen, I don't to dwell on that part of the story. I want to turn the clock forward just over three years later...

I looked across the room at my partner and we shared a glance, no words were spoken, there was no need as we both knew what the other was feeling. To be frank we wouldn't have been able to share a conversation as this was not that small room with one shared desk. We were now in an office that contained thirty five work stations and at each workstation was a team member working with us on our shared vision. 

The look we shared was one of pride for what he had achieved with the help of our team. From zero to just over £1.3 million in sales per month in just over three years is what we had done. Despite all the naysayers we did it. We followed a process that had been learnt the hard way. 

Now you can learn what we did and follow the same model avoiding all the mistakes because we made them so you don't have to! Welcome to the Seven C's of Why development program. If you follow the program, make it your own and follow the process you WILL build a business capable of exceptional and sustainable results.

I want you to know that much of what we are told by the mainstream world is based on misleading information, most of it is not true and you can do whatever it is you put your mind to in business and in life! Today I want to focus on the business bit. You can do whatever you want if you are willing to tick the following boxes and join this program: